Company Mission

To deliver consumers the ultimate water sports experience by designing and building the world's highest quality, best performing sports luxury boats in every significant inboard niche.

Core Values

• Passion - Do what we care about; care about what we do.
• Quality - Design and build each boat like it is your family's boat.
• Integrity - Always do the right thing.
• Quality of Life - We're building lives here, not just boats. Use the resources of the MasterCraft community to help us all lead better lives.
• Education - Be a life long learner.
• Partnership-Minded - We're all interdependent: The Factory, Dealers, Vendors, Suppliers and the Community.
• Resilience - It's not about what happens to us in life, it's about what we do with what happens to us.
• Outstanding Character - Balance our lives. Learn from our failures. Leave our world better than we found it.

Vision Statement

MasterCraft Boat Company will be the world's leading luxury performance inboard sport boat designer and builder in quality, unit and dollar volume. Consumers will rate the MasterCraft dealer experience in the top two of J.D. Powers. The company will reduce its dependency on wholesale push and be driven by retail demand. We will greatly improve the speed of our supply chain to respond to this retail demand through the aggressive application of lean and Six Sigma thinking, IT initiatives and tools in every area of our business. Our employees will be passionate about our products, self-directed and empowered to make improvements to satisfy and make the customer a success. All of our employees will see our company as a very safe, friendly, fair, open and accountable work culture that seeks and achieves high performance in everything we do.

Held To A Higher Standard

For over a decade the MasterCraft mantra was "The Leader And Pulling Farther Ahead". For years the company grew and expanded its world headquarters and its product line in an effort to increase its reach and dominate the market. MasterCraft has done it so well for so long that being the market share leader has lost its luster. It has become less of a challenge.

MasterCraft President and CEO, John Dorton, breathed new life into the company a few years ago with a renewed commitment to quality and a new challenge. To be the leader in construction, styling and performance; to be "Held To A Higher Standard."

Every day MasterCraft will strive to deliver consumers the ultimate water sports experience by designing and building the world's highest quality, best performing sports luxury boats in every significant inboard niche. That's our Mission.

So what makes a boat a MasterCraft? In a word...Standards.